Top 5 tips on how to turn your wedding inquires YESterday into YES today!

Number 1:

Respond in a timely manner. When someone inquires about a wedding date, make sure to respond within 24 hours because chances are they have already sent a few other emails out to other photographers in the area. You can even automate responses if that is easier letting them know that you are glad they reached out and you will be back with them to schedule a call. This way your initial email has been sent quickly.

Number 2:

Get on the phone with them. Do not just communicate back and forth via email. They need to see your unique personality. They need to feel your vibe, your tone, and what you are about. Chances are they have already seen your work and have fallen in love. Now you need to make them fall in love with you as an individual. People book people. Which means they want to get to know you and what you are all about. This also gives you the opportunity to be relatable to this bride and groom on the other end. Potential clients love people who are relatable. Make sure to highlight your unique style and also share your expertise in the wedding industry.

Number 3:

Express excitement and gratitude that they even are thinking about working with you. This one goes a long way. Make sure throughout the call and especially at the end of the call that you thank them for considering you to photograph the biggest day of their lives.

Number 4:

Answer their questions clearly. There is nothing worse then asking what someone’s favorite color is and then the person saying, “well, I like the same color as the sky sometimes, but I also love different shades of pink.” What I mean here, is that your potential client asks you a question, answer it and don’t beat around the bush. A lot of times phone consultations can feel like a bride or groom is interviewing you, but don’t let this be the case. Make sure you are taking charge of the conversation and you are trying to answer all the questions before the client even has any, but do ask at the end of the consultation if they have any questions. And if they ask questions, then answer them completely and clearly.

Number 5

Create a sense of urgency. At the end of the call make sure to let the potential bride and groom that your calendar fills up fast and you are so glad that you have their date open. Then ask for the sale. Ask then if they would like to go ahead and get booked to secure their date on your calendar. If they are unsure, then tell them you will hold their date for 24 hours and follow back up with them after that to see if they want to book. Then follow back up with them in the 24 hours to book!!